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Young and talented designer Hendrik Vermeulen was born in 1982, in Fauresmith/ Free State, South Africa.
The couture prodigy started sewing at the young age of 6 under the supervision of his mother, a skilled seamstress and talented dressmaker. At age 15, Vermeulen sold his first evening dress and offered his undivided attention to the fashion industry, whiles attending as many fashion related workshops and classes as he could.
In 2001 Hendrik enrolled in an intensive Haute Couture course at a private fashion institution in Pretoria and received his diploma in Haute Couture the following year with the coveted “Student of the Year Award”. Shortly after finishing his studies, Hendrik relocated to Cape Town where he gained experience working for internationally renowned fashion designer Gert van de Merwe.
In 2007 Hendrik Vermeulen decided to start on his own business by working after his working hours and producing custom made bridal wear and exclusive formal evening wear under his own name while still managing Gert van de Merwe’s atelier in Cape Town.
2009 is an important year and it marks the start of the “Hendrik Vermeulen Couture” fashion house label as well as the opening of the first “Atelier Couture” in the outskirts of Cape Town; these premises were soon replaced in October 2012 by a 150m2 workshop/atelier and 120m2 Flagship Boutique in the Centre of the Cape Town CBD, in a historical building nestled within the perimeter of the renowned Heritage Square on Breë street.
The Flagship Boutique offers a very exclusive range of Hendrik’s new Prêt-à-Porter label “Simply Vermeulen” consisting of Women and Men’s wear, Resort wear for him and her and exclusive accessories.